April 16, 2014

How A Content Management System Can Help Your Business

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content management system photoEvery business needs a website. In today’s digital world, a website is just as important as having a telephone number or a contact address. Some marketers believe it is even more vital. The internet gives you incredible access to millions of potential customers. But, in order to harness the opportunities offered by the web, you need a website, preferably one built with a Content Management System (CMS) such as WordPress.

Owning your website also gives you an edge on other local businesses. Because, make no mistake about it, you may not currently have a website, but your local competition already does.

But I don’t need a Website

Many business owners look at eCommerce sites such as eBay and Amazon, and reach the decision that they do not need a website because it does not fit with their needs. This may be true; after all, not every website requires a shopping cart. But, it is important to realize that eCommerce is not the only benefit to be gained from owning a website.

A business website can be so much more. In addition to serving as a retail outlet, a website can help you advertise your product or services. It can also be a great source of information for your consumers. You can post periodic updates of product launches, manage a blog, or simply put up pictures. And if these are not what you want, there is the undeniable fact that having a website gives your business a modern, professional edge.

How A Content Managment System Makes Owning a Website Easy

One of the early arguments against owning a website was how difficult they were to manage. Website owners had to be familiar with HTML and CSS scripting. The alternative was to hire an expensive web designer to manage the site for you. But that has all changed. Today, the only skill required to manage a website, is that you be able to use a mouse. And it is all thanks to the introduction of a content management system.

A content management system (CMS) allows you to manage your website through a graphical control display. Instead of working with codes, you can modify your website through familiar ‘post’ and ‘upload’ options, similar to what you have in Facebook.

For instance, to add a picture to a webpage, you simple click on the add image icon, select the picture, click on upload and it is done. No advanced coding required. It is actually even easier than it sounds. You do not even need to spend long hours learning how to make website. You will find thousands of website themes that you can easily adapt to fit your needs. All with just a click. Still those are not the only benefit to be gained from working with a Content Management System. Others include-

  • It helps your visitors. A strong CMS like WordPress comes with several useful tools that can help your visitors find specific information on a website. This included tags and saved searches. Because of this, surfing through a WordPress-powered site is incredible easy.
  • It increases your efficiency. Working with a content management system drastically reduces the amount of time you spend managing your website, giving you more time to attend to other details. With a content management system such as WordPress, you can even schedule your monthly postings, so that it is done automatically.
  • It improves your ranking with Search Engines. For a small business owner who wishes to attract new clients, search engine ranking it a big deal. The higher your ranking with search engines, the more traffic your page will generate. Working with a content management system makes it easier for you to post relevant content, which in turn increases your search engine ranking.
  • It gives you a clearer view of your clients marketing habits. Paired with an analytic tool such as Google Analytics, a content management system allows you to identify what pages are generating the most visits and the keywords that drawing the most traffic. This way, you can adjust your marketing approach to fit

A Content Management System Makes Building And Managing A Website Very Simple

The truth is that there really is no reason why any modern business should be without a website. Not when owning one is so easy. You can build, customize, and manage your website by just clicking your mouse. Websites are also incredibly affordable. Gone are the days when it costs thousands of dollars to build a simple site. Now, for considerably less, you can have your website built and hosted, just before lunch.

When building your website, pay attention to the layout. Ensure that it features a clean-looking and user-friendly design. You do not necessarily have to design it. That is where themes become invaluable.  If you are uncomfortable with the plain WordPress theme that come with the CMS—and most people are—you can easily switch to a more professional and attractive theme. Sites such as Themeforest.net are home to hundreds of beautiful themes that you can adapt to your needs.

Every business needs a website- so you might as well make yours special.

Sophie Evans is a full-time freelance writer and part-time Starbucks junkie. She is proud of the first and in denial about the second. When she is not writing, or surfing the web, or staring passionately at gourmet coffee brochures, she enjoys spending time with her husband and two kids, in Balboa Beach, California.

Photo credit: theanthonyryan / Foter.com / CC BY-SA

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  1. Certainly CMS is the right choice, however the choice between open source and custom made CMS still stands. Both have pros and cons, especially when open source CMS need update to new version and some 3rd party plugin or component is not yet tested with latest one or shows incompatibility with another plugin.
    Carl recently posted…Kaloyan Banev created new blog post Speed-up Website with Free CDN in Web Hosting

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