You probably know how important your website design is. It could be the difference between your visitor buying your product, or that of your competitor’s. Below are some very important web design tips for eCommerce.
When someone is doing research on a new product they will most likely start looking online. It makes sense when you think about it. Most people enjoy the research almost as much as buying the actual product. It makes them feel warm and fuzzy inside when they think about picking it up in their hands for the first time.
They can do all this without even leaving home. If your website doesn’t give them that feeling when they’re looking at the product it could put them off buying. Sometimes the design surrounding the product is as important as the product itself. So many people get this wrong. The person who designed their website never thought about it properly and it’s costing them sales. You definitely don’t want that happening to you, it’s not worth it. Let’s look at a few things that make up a good design and you can see if you’re doing them.
Design Tips For eCommerce
Use white space
People underestimate the need for lots of white space. Just because you have a certain amount of space on a page doesn’t mean you need to fill it all out with useless stuff. When someone comes face-to-face with it they are going to be confused, but more than likely their eyes will start hurting from trying to separate the garbage from the gold. Maybe your products will be hidden away and people won’t even see them.
The right contrast
Sometimes people get their content right. Everything they put out is hugely helpful and everyone loves it, only people don’t want to read it because it hurts their eyes. There is nothing worse that trying to read colored writing on a slightly darker background. Nobody is going to think they must leave and do so through your payment processor. They’ll slip out the back door into Google and will never return. Don’t think you’re some kind of genius artist. Just keep the contrast simple, like black and white.
Have great navigation
People use search engines because when they type in a phrase they should be taken to something they’re looking for. When they land on your website you have to complete the process. That means they should be able to find out easily what it is they’re looking for. You have to put yourself in the visitor’s shoes and pretend you’re them. Go through your navigation and try to see if all your products can be found in less than 30 seconds. People might not search any longer.
Ask them back
It’s obvious you won’t have everyone buying your product at the first time of asking. It doesn’t really matter why because it doesn’t change anything. All you need to know is that you must somehow tempt them to come back to your site. There’s no doubt they could possibly forget, even if you had the most helpful content in the world. So you need to get them to join up to something that’s free. Your email list, Facebook page, RSS feed or anything that will remind them you exist.
People are going to land on your site. They’re going to stick around because the contrast is easy on their eyes and there’s lots of white space. Then they start looking for your products and they can find them because the navigation is great. What will they do when they get to your product?
You need to have strong call-to-action’s all over the shop, because they are the things that will tip people over the edge and make them take their wallet out. They might not need to join your Facebook page. Make sure they’re strong and people might buy straight away.
The writer of this article, Jacob Shelby, is a very skilled person when it comes to computers and internet. He works for PenTech Consulting, a SEO and web designing company in CT.