It used to be that you could quickly and easily drive traffic to your blog and build your page rank using a few SEO tactics like building backlinks and spamming comments everywhere. Since that no longer works, you have to do things a little differently, and increase traffic to your blog naturally.
More targeted traffic means more exposure to potential customers and clients, more revenue from any ads you might have and of course, a higher potential of being ranked higher so that you can get traffic to your blog.
Here are a couple of methods that you can use to drive traffic to your blog.
Focus on Quality, Natural SEO
While you’re SEO might not be the number one item drawing in your traffic, it can certainly help. Hire a company offering copywriting services to optimize your web content, and perhaps work on putting up optimized blogs as well. Today’s SEO content focuses on quality, helpfulness and of course, using the right keywords at a low density. If you can’t use the words naturally in a sentence, they shouldn’t be there.
Drive Traffic To Your Blog by Guest Blogging
Guest blogging works both ways to drive traffic to your blog. For example, if you post a guest blog on your site you get free content, out-going links and quite possibly shares from the author as they promote their content which brings in their audience to your site. If you post a guest blog on another website, you get an in-coming link to your site and traffic from their audience if they are interested in reading about more of what you have to say.
Integrate Images And Video Into Your Blog
Videos and images add interesting content to your site, but they are also highly searchable. Properly tagged, an image can draw just as much traffic to your site as an article. However, it is important to consider that anyone looking for an image might just be looking for that image and not actually interested in your site. This is good because it does bring more traffic, but it might not necessarily increase conversion or interest.
Get to Know Other Bloggers
Working together with other bloggers is a great way to increase your online presence and therefore increase your web traffic. Talking to bloggers or website owners who post about similar things can help you to build relationships which could lead to links, shares, and even encouragements to their following to go and follow your site. While this might be a slow process, it can be quite rewarding over time. So how do you build a relationship? Find similar blogs, talk with them, leave comments on their blogs and be genuine. This is what I do to get more traffic to my blog.
Spend Time On Social Media Networks To Naturally Drive Traffic To Your Blog
Your social media sites are more important than ever and you should remember to spend time on them. Focus on building relationships, targeting interested followers and building a following. Simply posting everything you put on your site won’t do the trick, but communicating, engaging and posting helpful tips and questions can do a lot for your traffic. Create quality content that others will want to share. This way many more people will be exposed to your brand. Post helpful niche information that will get people talking, and if you sell things, consider offering social only discounts that your followers can take advantage of. What you want to do is maximize engagement by being interesting, communicative and genuine.
There are plenty of ways to naturally drive traffic to your blog, but utilizing copywriting services for your website is one of the easiest ways. Your content is still the most important thing for traffic conversion, so make sure that it is on par with what you would expect if you clicked on a similar website.