April 23, 2014

How to Optimize Your Google+ Business Page

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optimize your google+ business pageSocial media has always been important for search engine optimization, but according to the latest SEO trends, connecting your website with social networks has become inevitable. Social media is a whole new world of opportunities, and you as a business owner should already have a social media profile. Having a Google+ Business Page is a great way to gain more clients and customers, and why not use this to your advantage.

Twitter And Facebook Are Not The Only Social Media Platforms

Just a few of years ago, all you could hear was related to Facebook. Joining Facebook was so crucial, and if you didn’t have your face, or to be more precise your business’ face featured on this, freely speaking, online book, there was no written trace about you. If you didn’t have a profile on Facebook and  Twitter, you were invisible to hundreds of potential clients and customers. Today Facebook and Twitter are not the only giants in social media. Google+ has also came into play. According to latest statistics this social media wonder has 525 million users. So what does this say to you? The message is clear . You should join Google+ and optimize your Google+ Business Page.

If you are a business owner, then you are probably aware of how important it is to have a Google+ page for your business. Now, there are some very useful tips that can help you gain more visitors to your page, and many of them are fairly easy to follow.

How To Optimize Your Google+ Business Page Profile

When it comes to introducing your business to the rest of the online world, it is essential to optimize your Google+ business page profile. It is especially important if you have a local business. You should think about your profile name, and try to keep it simple. What you should avoid is putting too many keywords in your profile name. When it comes to your About page and describing your business, this is where you should you use keywords. Avoid keyword stuffing. You should invest some time into keyword research. Find out what your customers are searching for. Now, the winning combination will be to precisely describe your business, using the right keywords that will encourage people to visit your page.

Linking Your Google+ Business Page Profile with Your Website

Another thing you should do almost immediately after creating your Google+ page is linking it to your official website. This way you will get a valuable link to your website, as well as give your Google+ visitors a chance to find out more about your business.

Add Fresh Content Continuously

To properly optimize your Google+ business page, you should keep adding engaging content to it, in order to get a chance to increase your visitors. Many social media experts suggest that it is also very important to add a lot of pictures to your Google+ profile in order to maximize your business exposure.

Don’t Forget to Add the Google+ Button to Your Website

Your Google+ business page will be even more successful if you add a Google+ button to your website. You should also not hesitate to include all the other social media buttons if you have profiles on Facebook, Twitter, and so forth.

Photo credit: AJC1  CC BY-SA

Abhishek is a social media expert with a Sydney SEO company. He works with both small as well as large business and assists companies in preparing and executing social media strategies.
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Comments

  1. Posting to google+ would seem to be even more important than sharing via twitter or facebook. It only makes sense to put your content with the same platform that runs the worlds most-used search engine…..google.
    Bo Kauffmann recently posted…Winnipeg Real Estate Market Report for March 2013

  2. Thanks Larry I haven’t seen a benefit yet to my Google+ page but keep reading it will come into play soon with Google. Thanks for these tips as I have to check mine out again one more time to be sure it’s set up right.
    Lisa recently posted…Are You Ready For The Next SEO Penguin At Your Blog?

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